Friday, April 18, 2008
Why Every Horse Needs to be a Sales Horse
Tuesday, February 12, 2008
Tips for Selling Your Horse Online from Equine.com
Check out these five simple tips for selling horses online courtesy of http://www.equine.com/
1. Make sure your contact info is up to date. You always want to be sure that potential buyers can contact you in the most efficient, best possibly method. If you check email frequently, make sure the address is correct. If you use a phone number, make an effort to check voice messages if you miss calls.
2. Submit high quality photos and videos that reflect your horse's best features. Text ads are quick, but the best proven way to sell your horse is to upload a photo or a video. It increases your potential for serious buyers since they are more apt to choose a horse based on what they see in a photo rather than a plain text description.
3. Honesty. While you want to show your horse in the best possible light, you also want to be forthcoming about any vices or training issues he may have. This lets prospective buyers know what issues could occur with the horse, and garnishes more trust in you as a seller.
4. Title your ads with pizazz! They say it's the sizzle that sells the steak. Get that horse noticed by putting your horse's best attributes right into the title. What's he known for -- is he quiet? Bombproof? Use it in the title!
5. Patience is key. Sometimes it takes hours or days, and sometimes it takes weeks or months. Know your market, price your horse fairly, and with a little bit of patience, your efforts will pay off.
A word of advice on photos from the Good HorsePerson - take your photos on a sunny day, with the most picturesque possible background - take lots and lots of them. Then print them out four to a page and show your trainer, your barn manager, any one you can find and see what strikes them the most - then edit your collection ruthlessly and only send the cream of the crop to propective buyers.

